Twitter Actually Worked!
True Confessions of a Social Networking Doubter
Historically I've been a doubter of social networking, though I'm working hard at changing that. I conceptually understood social networking's potential in self-published, self-promoted and network-distributed marketing for the masses..."If you tell two friends, and they tell two friends, and so on." And yet I viewed it a bit like the Ultimate Pyramid Scheme for small business marketing, a waste of time. But as every small business owner knows... persistence counts, even if it's fueled with a bit of skepticism.
Having a love of wine and experience in photographing winemakers and vineyards, I follow many of the wineries in the Pacific Northwest via Twitter. One of which is Domain Drouhin Oregon. One day I caught a glimpse of DDO's Tweet announcing the acquisition of a 279 acre property called Roserock. Bells rang in my head as I had photographed this location for another client, GI Partners, a S.F. Bay Area investment group hired by CALPERS, the actual owner of the land.
With the information gained on Twitter I reached out to DDO's Managing Director David Millman, introducing myself and letting him know that there was a selection of images of the vineyard available to purchase. He was pleased to hear that the images could be used for his immediate need, to announce the Roserock acquisition to the press. David had this to say about the photography..."Russ Widstrand's beautiful vineyard photography was instrumental in announcing DDO's acquisition of the Roserock vineyard in the Eola-Amity Hills. Media from all over the world, including Wine Spectator and Le Figaro, responded by using Russ's work exclusively. He was able to capture the special qualities and size of the property, we are very pleased with his work." David Millman, Domaine Drouhin Oregon
DDO was able to view the Roserock vineyard, the Yamhela vineyard and one other property through a high quality website, photographed by Russ Widstrand and designed by Michael Kavish. The imagery and design did its job, all of the properties have since been sold. Kavish and Widstrand also partner on the venture Grow Your Wine Brand.
Forward slash to Twitter:
So what have I learned? Following your customers on Twitter is actually a good idea. That staying inquisitive in "the technologies of the day" even if mixed with skepticism, isn't a waste of time. Having experienced a tangible benefit from participating in social networking- I now have a sale and a new client - thank you Twitter! This successful foray into social networking has given me faith in an often intangible activity.
However, nothing can be done about the posts on Justin Bieber's hair. 😉
So in keeping with the spirit of this post, share and comment on this article below, join me (linkedin), follow me (twitter), friend me (facebook), sharing is caring, and all the other buzz words that go along with social. I for one, now see benefit in all the buzz.
Russ Widstrand Photographer
Filed Under: Location, News, Wine · Tagged: domain drouhin oregon, generational, GI Partners, network-distributed marketing, pyramid scheme, roserock, russ widstrand photographer, social, social media, social networking, Social Networking Doubter, twitter, twitter worked, vineyard, wine, Wine Spectator